Ape

WWW.THISISAPE.CO.UK

My work is centred around one maxim:

It’s not sufficient to do things better, we need to do better things.

Sustainability in it’s broadest sense has run through my work like the word “BLACKPOOL” through a stick of rock. From 1990 working on sustainable transit and cities, through a period of trying to course-correct a major supermarket, onwards to running my eco-design agency, and now engaged in net-zero and regenerative business. I firmly believe that creativity is the most powerful environmental tool there is. Creativity is imagining a world that hasn’t arrived yet. And you wouldn’t imagine a worse one. Placing sustainability at the heart of the innovation process rather than the end of the marketing process is the key. We’ve an economy built on the conversion of resources to profit without any consideration for the externalities and futurity impacts. My work is focused on three areas:

1 Sustainability (net-zero, regenerative business, innovation, communications).

2 Innovation for good. Using sustainability as an accelerator for creativity rather than a brake.

3 Workshops and coaching. I run workshops on sustainability, public speaking, innovation, purpose and freeing your creativity.

My clients range from the huge to the tiny: